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Case · online storeMeta · Belgium and the Netherlands

From 10 to 42 orders a month, after 2 months of ads

Still in start-upWe are still in the start-up phase: these are the first 2 months.

€75 → €20.80cost per add to cart
€50 → €68average order
Orders per month

Starting point

Equazen started on Meta with no history, a new website and a new ad account. From June to August the online store ran without ads: that is the baseline.

What we did

  • First the foundation, with target audience, market research and messaging guidelines.
  • Then a campaign structure on Meta for Belgium and the Netherlands, live since 7 September.
  • The online store as the benchmark next to Meta's numbers every week.
  • Daily management, weekly adjustments: replacing weak ads and shifting budget.
  • A short report every week.

Result

10 orders in July, 18 in August, 31 in September and 42 in October. Revenue in September was 37% higher than in August. The average order went from €50 to €68 and the cost per add to cart from €75 to €20.80.

Per week an average of +118% orders and +300% visitors compared with June to August. After a few months Equazen asked Anna to join as CMO.

We'd love to see your brand's numbers

A first 45-minute call is about your online store: where you stand now and what you'd like to see grow. You speak with Anna straight away.

Capacity · November
TakenAvailable

Anna works in every account herself, which is why we work with a small number of brands at a time. There is still 1 spot available from December.

These are past results and not a promise for every business.