Starting point
Equazen started on Meta with no history, a new website and a new ad account. From June to August the online store ran without ads: that is the baseline.
What we did
- First the foundation, with target audience, market research and messaging guidelines.
- Then a campaign structure on Meta for Belgium and the Netherlands, live since 7 September.
- The online store as the benchmark next to Meta's numbers every week.
- Daily management, weekly adjustments: replacing weak ads and shifting budget.
- A short report every week.
Result
10 orders in July, 18 in August, 31 in September and 42 in October. Revenue in September was 37% higher than in August. The average order went from €50 to €68 and the cost per add to cart from €75 to €20.80.
Per week an average of +118% orders and +300% visitors compared with June to August. After a few months Equazen asked Anna to join as CMO.