Background
Experience on the numbers side
ExperienceFrom first employee to team lead
At an advertising agency I started as the first employee and grew into team lead. There I saw up close which approach gets results and which only looks good in a report. Since 2025 I've worked independently, now under the name Growtide.
Health and wellbeingTrained as a holistic health coach
I know my clients' customers from 2 sides: as someone who buys these products myself and as someone who looks at the numbers every day. That helps me find the words that land with them faster.
How we workSteered by what really comes in
I start from your margin, your real orders or the calls in your calendar, and only then from what the ad channels report. I work with a small number of brands at a time, so every account gets attention every day.
Trained in communication, digital marketing and graphic design. Before that I worked at a social media agency, where I created content for around 20 clients every month, and on the digital marketing of Würst, Jeroen Meus's restaurant.