What a customer can cost
€60 / €32 =1.9break-even ROAS
Growth agencyFor health and wellbeing brands and for anyone who sells their expertise
Ads that show up in your sales and your calendar
We grow your brand or your practice with ads on the channels where your customers are, steered by your margin and your real orders or conversations. You work directly with founder Anna Cluytens.
Almost fully booked: 1 spot available from December
6+ years in advertising€450,000+ managedHundreds of business owners
Brands we have worked with
We work in your own accounts: Meta · Google · TikTok · Pinterest · LinkedIn · Shopify
Choose your path
2 kinds of growth, 1 way of working
Online stores
I sell a product
For brands in supplements, natural care, sleep, women's health and sport, spending from €5,000 a month on ads.
- Your margin per product as the starting point
- Creatives and ads under 1 roof
- New hooks and formats, every month
- Every week you see what really comes in
Expertise
I sell my expertise
For coaches, therapists, trainers and founders with an offer from €1,000 per client.
- We work back from what a client is worth to you
- A first step that fits how people decide
- Follow-up right up to the call, because that's often where the leak is
- Every week you see how many calls come in
Things we hear almost every week
“Our ROAS is 3 and yet there's hardly anything left over.”
“The ads say it works, but I don't see it in Shopify.”
“40 leads this month and 3 new clients.”
“We've been testing the same kind of ad for months.”
“The agency sends a report every month, but what does it mean?”
“I don't know how much a new customer can cost me.”
Growth scan2 weeks · from €1,250 for online stores and from €950 for expertise
What you know after 2 weeks
We review your whole foundation, from your margin to what your customers ask before they buy. For each part you see what we found, how we calculated it and what we do about it.
Which numbers you can trust
Which angles are missing
- tested: product and benefit
- tested: social proof
- missing: the voice of the customer
- missing: 9:16 video
Where visitors drop off
Sessions
Cart
Order
What customers ask before they buy
When will I notice a difference?Is this right for me?Can I combine it?
What you do in the next 3 months
- 1Fix the leak in the funnel
- 2Bring customers back
- 3Scale up against your break-even
Request a growth scan
Examples from growth scans, without names and with rounded numbers. If you become a Growth Partner, the growth scan is deducted from your first month.
Cases
Numbers we are still happy about
How Stan Editions went from 17 to 172 orders a month
305orders in 5 months
+546%orders per week
Approach · Meta · PinterestA funnel on Meta from awareness to purchase, supported by Pinterest. Every week the online store as the benchmark and the budget towards what actually sold, scaled up in time for the holidays.
Read the caseFrom 10 to 42 orders a month, after 2 months of ads
€75 → €20.80cost per add to cart
€50 → €68average order
Approach · Meta · Belgium and the NetherlandsFirst the foundation: target audience, market research and messaging guidelines. Then a campaign structure for Belgium and the Netherlands, with the online store as the benchmark every week. We are still in the start-up phase: these are the first 2 months.
Read the caseAnd yes, I'm the person who asks what your margin is at a party.Anna Cluytens, founder
The Growtide rhythm
How we work together, week after week
After the start, steps 4 to 6 keep running for as long as we work together. Every week we start from your real numbers.
1 · Week 0 · freeIntro call
45 minutes about where you stand. If it isn't a fit, we'll tell you honestly.
2 · Weeks 1 and 2Growth scan
Your margin, your tracking, your ads, your funnel and your customer voice, with a 60-minute review.
3 · Weeks 3 and 4Start-up
You choose how we continue. We fix the tracking and make the first new ads.
4 · Every weekAnalyse
Your business results next to your marketing results, in a weekly report.
5 · Based on that analysisAdjust
New creatives and hooks, budget, audiences, landing page and offer.
6 · As soon as something worksScale
More budget in steps, new formats, channels and markets, with a brake on your cost per customer.
weekly report · week 45
Your numbers this week Live
Orders48▲ +12%
MER2.1target > 1.9
New hooks4in test
Worked example
A report every week, a meeting every 2 weeks
You see what came in, what we did and what we do next week. In between you can reach us on WhatsApp and you get an answer within 2 working days.
Why brands come to us
Founder-led, with 1 team for creatives and ads
1 team for creatives and ads
The same people come up with your creatives and manage your budget, so nobody points at the other when things don't work.
No junior on your account
You work directly with the founder. The person who designs your strategy also works in your accounts.
Your real numbers every week
We start from your revenue, your margin or your calls, and only then from what the ad channels say.
Almost fully booked
We work with a small number of brands at a time, so every account gets attention every day. There is still 1 spot available.
Services and pricing
Choose how much you hand over
You always start with a growth scan. Growth Partner is for online stores spending from €5,000 a month on ads and for practices with an offer from €1,000 per client.
What you know after 2 weeks
2 weeksfrom €1,250 for online storesfrom €950 for expertise
- Your margin, your tracking, your ads, your funnel and your customer voice
- What a customer can cost you and which numbers you can trust
- A 3-month plan, discussed together in 60 minutes
Request a growth scan
If you become a Growth Partner, the growth scan is deducted from your first month.
Then you choose how we continue
We do it for you
from€2,500per month for online storesfrom €1,950 per month for expertise
- We manage your ads and monitor them daily
- A creative sprint every month with new hooks and scripts
- A weekly report with action points
- Sitting down together every 2 weeks
We coach your team
from€1,250per month
Also for budgets from €2,000
- A kick-off session with goals and a plan
- 60 minutes of sparring every 2 weeks
- A check-in by message in between
- Your team does the work
We teach you
Tailored training
- 2 half days with real assignments
- 30 days of follow-up
✓ Your accounts and your content stay yours✓ No start-up months without ads✓ You pay your ad budget directly to the ad channels
Capacity · November
TakenAvailable
Anna works in every account herself, which is why we work with a small number of brands at a time. There is still 1 spot available from December.
Anna CluytensFounder of Growtide. Works in every account herself.
What we believe in
Growth starts with numbers that add up
Too often we see brands and practices that spend more on ads every month and keep less of it. Growtide works from 5 beliefs that turn that around.
- 01
Your margin is the starting point
An ad only works if something is left after product cost, shipping and ad cost. That's why we first work out what a new customer can cost you.
- 02
We steer on what really comes in
Every ad channel likes to report generously. Every week we put all those numbers next to your orders in Shopify or the calls in your calendar.
- 03
Creatives and budget belong together
The biggest difference is in what people get to see. At Growtide, the people who come up with your ads also help decide where the budget goes.
- 04
Whoever designs the strategy also carries it out
You work directly with the founder, with a fixed network of partners for UGC and social media. That way nothing gets lost along the way.
- 05
Behind every number is a person
Anna is also trained as a coach. She knows how people decide, where they hesitate and what they need to buy or book a call. That helps us understand your customer faster and find the words that land with them sooner.
News
What's changing in the ad world
Meta switches on product browsing in your running ads
From today, product browsing is switched on by default in ads that are already running on Facebook and Instagram.
Read more →Google Ads gives you more control over new and returning customers
Just before Black Friday, Google is rolling out new settings, including for Shopping campaigns.
Read more →Meta rewrites the rules for health and wellbeing ads
Meta now reviews these ads per claim instead of per product category.
FAQ
What brands usually still ask us
What does working together cost and what's included?
You start with a growth scan, from €1,250 for online stores and from €950 for expertise. Growth Coach starts from €1,250 per month and Growth Partner from €2,500 for online stores and from €1,950 for expertise. You pay your ad budget directly to the ad channels.
Do you guarantee a ROAS?
No. A guaranteed ROAS means nothing as long as nobody knows your margin. What we do promise: your real numbers every week and a clear plan.
Who owns the accounts and the content?
You do. We work in your own accounts and everything we make stays yours.
What's the difference with a free audit?
An audit shows what's going wrong in your account. In the growth scan we also work out what a product or a lead can cost you and we make a 3-month plan.
How to start
We'd love to see your numbers
Book an intro call
45 minutes, free. You send a WhatsApp and we find a time together.
Send a WhatsApp
Request a growth scan straight away
If you already know you want to go further, fill in the form and we start within 1 week.
Request a growth scanAlmost fully booked: 1 spot available from December. Or email anna@cluytens.com