Online storesFor health and wellbeing brands
Your brand sells and you've been advertising for a while, but every month feels a bit like guesswork. Your ad channels say one thing and your sales say another. We look at what really comes in first and steer on that.
Almost fully booked: 1 spot available from December
We work in your own accounts: Meta · Google · TikTok · Pinterest · LinkedIn · Shopify
Approach · Meta · PinterestA funnel on Meta from awareness to purchase, supported by Pinterest. Every week the online store as the benchmark and the budget towards what actually sold, scaled up in time for the holidays.
Read the caseApproach · Meta · Belgium and the NetherlandsFirst the foundation: target audience, market research and messaging guidelines. Then a campaign structure for Belgium and the Netherlands, with the online store as the benchmark every week. We are still in the start-up phase: these are the first 2 months.
Read the caseOur ROAS is 3 and yet there's hardly anything left over.
Your break-even is often higher than you think. We work out per product what's left after product cost, shipping and VAT.
The ads say it works, but I don't see it in Shopify.
Every channel also counts people who saw your ad and bought later. Every week we put all your channels next to your real orders.
We've been testing the same kind of ad for months.
Often there's just 1 angle in your account. We test new hooks, formats and creators every month.
Customers buy once and don't come back.
Often the marketing stops after the first purchase. We turn a second order into a plan.
Move the sliders with your own numbers. This is a worked example without ad costs. In the growth scan we calculate it with your real numbers.
Meta Ad Scan · free
Share your online store. We look at the ads you're currently running on Facebook and Instagram and email you within 1 week what we see and where you can improve. You don't need to give access to your accounts.
Request a free Meta Ad ScanWhat we can't see from the outside, like your margin and your real orders, we work out in the growth scan.
Growth scan2 weeks · from €1,250
An audit shows what's going wrong in your account. In the growth scan we also work out what your brand can carry and what you do in the next 3 months.
If you become a Growth Partner, the growth scan is deducted from your first month.
Even when ads get more expensive, because you know what a customer can cost.
A second order becomes a plan, with email and ads for existing customers.
The step to the Netherlands or Belgium, or to Pinterest and TikTok.
Creatives that show your brand as it is, without loud promises.
After the start, steps 4 to 6 keep running for as long as we work together. Every week we start from your real numbers.
1 · Week 0 · free45 minutes about where you stand. If it isn't a fit, we'll tell you honestly.
2 · Weeks 1 and 2Your margin, your tracking, your ads, your funnel and your customer voice, with a 60-minute review.
3 · Weeks 3 and 4You choose how we continue. We fix the tracking and make the first new ads.
4 · Every weekYour business results next to your marketing results, in a weekly report.
5 · Based on that analysisNew creatives and hooks, budget, audiences, landing page and offer.
6 · As soon as something worksMore budget in steps, new formats, channels and markets, with a brake on your cost per customer.
Worked example
You see what came in, what we did and what we do next week. In between you can reach us on WhatsApp and you get an answer within 2 working days.
Growth Partner is for brands that invest from €5,000 a month in ads. If you invest between €2,000 and €5,000, Growth Coach is usually a better fit.
If you become a Growth Partner, the growth scan is deducted from your first month.
Then you choose how we continue
✓ Your accounts and your content stay yours✓ No start-up months without ads
Anna works in every account herself, which is why we work with a small number of brands at a time. There is still 1 spot available from December.
From today, product browsing is switched on by default in ads that are already running on Facebook and Instagram.
Read more →Just before Black Friday, Google is rolling out new settings, including for Shopping campaigns.
Read more →Meta now reviews these ads per claim instead of per product category.
We work with Shopify most often. [Other platforms work too, as long as we can see your orders and your margin.]
Yes, with a growth scan followed by Growth Coach. If your budget grows, you can move to Growth Partner later.
Not for an intro call or a Meta Ad Scan. For the growth scan we get read access to your ad channels and Shopify. Your accounts always stay yours.
In the first weeks we test and your ads learn. After about 6 to 8 weeks you see which direction works.
A first 45-minute call is about your online store: where you stand now and what you'd like to see grow. You speak with Anna straight away.
Anna works in every account herself, which is why we work with a small number of brands at a time. There is still 1 spot available from December.
