40 leads this month and 3 new clients.
The cheapest leads often book the fewest calls. That's why we first look at who becomes a client and only then at what a lead costs.
ExpertiseFor coaches, therapists, trainers and founders
More conversations with people who actually become clients
Your ads show 40 leads and you remember 3 who actually became clients. We look at what happens after the lead and adjust your ads, your first step and your follow-up accordingly.
Almost fully booked: 1 spot available from December
6+ yearsin advertising
Hundredsof business owners
€450,000+in ad spend managed
From lead to client
Worked example
40 leads · 3 clients
Where people drop off is where your growth is
40 leads
12 calls
3 clients
Things we hear almost every week
Where coaches and practices get stuck
Half of them don't turn up for the free call.
Often they hear nothing more from you between booking and the call. 2 reminders and an easy way to reschedule already make a big difference.
My calendar is full of intro calls, but hardly anyone signs up.
A free call also attracts people who just want a chat. A short masterclass or a paid intake makes sure your time goes to people who really want to start.
People think I'm too expensive.
Often people see too little of your approach before they have to decide. We build a first step that gives them confidence, so the conversation is about your programme and less about your price.
Calculator
A €20 lead is either expensive or a real bargain
That depends on what a client brings you and how many leads become clients. Example: you spend at most 30% of a first purchase on finding a client.
Leads per client13
Max cost per client€360
Max cost per lead€27
Worked example
Work it out with your real numbers
Growth scan2 weeks · from €950
What you know after 2 weeks
An audit shows what's going wrong in your account. In the growth scan we also work out what a lead and a client can cost you and what you do in the next 3 months.
What a lead and a client can cost you
Which numbers you can trust and which angles are missing
Where people drop off between lead, call and client
A 3-month plan, discussed together in 60 minutes
Request a growth scan
If you become a Growth Partner, the growth scan is deducted from your first month.
What we work towards together
More calls is the first step
A calendar full of people who are a real fit
Less time spent on your own marketing
Room to grow your price or your offer
A first step that keeps running, even when you're on holiday
The Growtide rhythm
How we work together, week after week
After the start, steps 4 to 6 keep running for as long as we work together. Every week we start from your real numbers.
- 1 · Week 0 · free
Intro call
45 minutes about where you stand. If it isn't a fit, we'll tell you honestly.
2 · Weeks 1 and 2Growth scan
Your margin, your tracking, your ads, your funnel and your customer voice, with a 60-minute review.
3 · Weeks 3 and 4Start-up
You choose how we continue. We fix the tracking and make the first new ads.
4 · Every weekAnalyse
Your business results next to your marketing results, in a weekly report.
5 · Based on that analysisAdjust
New creatives and hooks, budget, audiences, landing page and offer.
6 · As soon as something worksScale
More budget in steps, new formats, channels and markets, with a brake on your cost per customer.
weekly report · week 45
Your numbers this week Live
Calls9▲ +12%
Cost per lead€24target < €30
New hooks4in test
Worked example
A report every week, a meeting every 2 weeks
You see what came in, what we did and what we do next week. In between you can reach us on WhatsApp and you get an answer within 2 working days.
The founder
Anna has worked with ads for 6 years and is a trained coach herself, so she knows how little you sometimes feel like being visible every day.
And yes, after every intro call I want to know how many people became clients.Anna Cluytens, founder
Services
Choose how much you hand over
Growth Partner is for coaches, practices and businesses with an offer from €1,000 per client. If your ad budget is still small, Growth Coach is often a better fit.
What you know after 2 weeks
2 weeksfrom €950
- An analysis of your ads and your tracking
- Your numbers per lead: what a lead and a client can cost you and where people drop off
- A 3-month plan, discussed together in 60 minutes
Request a growth scan
If you become a Growth Partner, the growth scan is deducted from your first month.
Then you choose how we continue
We do it for you
from€1,950per month
- We manage your ads and monitor them daily
- A creative sprint every month with new hooks and scripts
- Follow-up and reminders up to the call
- A weekly report with action points
- Sitting down together every 2 weeks
We coach your team
from€1,250per month
- A kick-off session with goals and a plan
- 60 minutes of sparring every 2 weeks
- A check-in by message in between
- Your team does the work
We teach you
Tailored training
- 2 half days with real assignments
- 30 days of follow-up
✓ Your accounts and your content stay yours✓ No start-up months without ads
Capacity · November
TakenAvailable
Anna works in every account herself, which is why we work with a small number of brands at a time. There is still 1 spot available from December.
News
What's changing in the ad world
Meta rewrites the rules for health and wellbeing ads
Meta now reviews these ads per claim instead of per product category.
FAQ
What coaches and practices usually still ask us
I'm a therapist. Am I allowed to advertise?
Yes, within the rules of your profession and of the ad channels. We show your approach and what someone can expect from you, without promises about healing or results.
I don't have a CRM. Can you still see which leads become clients?
Yes. A simple list or the data from your booking tool is enough to see who books a call and who becomes a client. We set that up together in the growth scan.
My budget is small. Can I still start?
Yes. With Growth Coach you do the work and we review it every 2 weeks. That way your budget grows along with your results.
How much of my time does it take?
As a Growth Partner, very little: you give us access, approve what's needed and we meet every 2 weeks. With Growth Coach you do the work yourself, with a 60-minute session every 2 weeks.
When will I see results?
In the first weeks we test and your ads learn. After about 6 to 8 weeks you see which direction works.
We'd love to see where your clients drop off
A first 45-minute call is about your practice or business: where you stand now and what you'd like to see grow. You speak with Anna straight away.
Capacity · November
TakenAvailable
Anna works in every account herself, which is why we work with a small number of brands at a time. There is still 1 spot available from December.