Starting point
We started at the end of August 2025. Orders came in at a trickle. Meta and the online store didn't always tell the same story, so the online store was the benchmark from the start.
What we did
- A funnel on Meta from awareness through consideration to purchase, supported by Pinterest.
- The online store's numbers next to those of Meta and Pinterest every week.
- Adjusting daily and weekly, budget towards what actually sold and scaling up in time for the holidays.
- A short report every week with numbers and action points.
Result
17 orders in September, 29 in October, 47 in November and 172 in December. Together 305 orders in 5 months.
Per week an average of +546% orders and +242% visitors compared with the first 4 weeks. The cost per new customer also went down.